Viafoura
6 Case Studies
Case Study: The Virginian-Pilot boosts reader engagement and moderation with Viafoura
A Viafoura Case Study
The Virginian-Pilot - Customer Case Study
The Virginian-Pilot, a leading news source in Southeast Virginia and Northeastern North Carolina, wanted to improve reader engagement while making community moderation easier to manage. To address this, it turned to Viafoura Engagement Cloud to add social login, article sharing, and commenting tools across its digital properties.
Viafoura implemented engagement, analytics, and moderation capabilities that gave The Virginian-Pilot first-party audience insights and automated 24/7 comment moderation. With Viafoura’s Automated Moderation, the newsroom can reduce manual moderation efforts, better understand which content and social channels perform best, and focus more on real-time conversations with readers—all at a fraction of the cost of human moderation.
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