Case Study: The Baltimore Banner achieves explosive community engagement with Viafoura

The Baltimore Banner boosts comments 93.3% with Viafoura

The Baltimore Banner, a local news organization, faced the challenge of building a community engagement strategy from the ground up, as they had never implemented commenting before. They needed more than just technology; they required a partner to guide them through the cultural shift and change management with their editorial teams without disrupting operations. They selected Viafoura for its community engagement tools and white-glove service approach.

Viafoura implemented a phased rollout strategy alongside its Conversations & Live Blogs and AI Moderation products, providing extensive change management support. This solution delivered explosive community growth, including a 93.3% increase in comments and a 368.7% surge in reactions quarter-over-quarter. The Baltimore Banner cited it as their smoothest vendor go-live ever, resulting in a self-sustaining engagement ecosystem that acts as a powerful engine for subscriber retention and acquisition.

The Baltimore Banner