Case Study: Sportsnet boosts comment engagement with Viafoura

Sportsnet boosts time spent in comments 24% with Viafoura

Sportsnet, a leading Canadian sports media brand, sought to reduce friction in its user experience to build a more engaged fan community. A key barrier was a "load comments" button that users had to click to view or participate in conversations, which was suspected of discouraging engagement. They partnered with their longtime vendor, Viafoura, which powered their comments section, to address this challenge.

Viafoura implemented a solution that automatically displayed the top engaged comments at the end of each article, removing the need for the button. The solution also included real-time engagement features and calls to action. This change led to significant results for Sportsnet, including a 24% increase in time spent in comments, an 80.3% increase in time on page for comment readers, a 262% increase in the number of comment readers, and a 14% rise in registrations per million page views.

Sportsnet