Case Study: Reach Plc boosts sports fan engagement with Viafoura

Reach Plc boosts sports engagement 150% in 3 months with Viafoura

Reach Plc, a major UK news publisher, faced challenges in boosting fan engagement on its sports pages. Its one-way content and unmoderated comment sections failed to foster loyalty and keep readers on its own sites. Seeking to create interactive and civil conversations, Reach Plc partnered with Viafoura to implement its Community Chat and Conversations tools alongside moderation services.

Viafoura's solution provided a platform for fans to directly interact with journalists, converting passive visitors into registered users. The integrated automatic moderation ensured a safe environment for discussion. As a result, Reach Plc saved 120 hours per month in moderation efforts and achieved a 150% increase in sports fan engagement over three months, contributing to a 117% rise in total comment volume across its domains.

Reach Plc