Case Study: Radio-Canada achieves Canada’s #1 election engagement page with Viafoura

Radio-Canada boosts election engagement 985x with Viafoura

Radio-Canada, Canada's French-language public broadcaster, faced intense competition in engaging its audience during a federal election. Their challenge was to create a compelling election hub that would become the go-to destination for political discourse and overcome political fatigue to foster meaningful conversations among French-Canadians. To address this, they partnered with Viafoura and its conversation technology.

Viafoura implemented a community-driven election page that was promoted across multiple channels and integrated with editorial excellence. The solution enabled real-time political discourse with sophisticated moderation tools. This resulted in Radio-Canada achieving Canada’s number one election engagement page, with a 985x increase in time-on-page, a 25x surge in comments, and 125x more first-time commenters compared to their site average.

Radio-Canada