Case Study: Philadelphia Media Network builds a civil online community with Viafoura

Philadelphia Media Network Taps Viafoura as Critical Technology Partner to Create a Brand Safe and Civil Community

Philadelphia Media Network, the company behind the Philadelphia Inquirer, Daily News, and Philly.com, wanted to create a healthier, more civil online community for readers and journalists. To move beyond its unpaid use of Disqus and improve moderation and engagement, PMN partnered with Viafoura and its real-time audience engagement and automated moderation tools.

Viafoura implemented machine-learning and natural language processing-based moderation alongside engagement features to remove spam, harassment, personal attacks, and other unwanted content in real time. The solution helped Philly.com enforce community guidelines consistently, improve the quality of comments, and increase audience engagement while building a more trusted online community.

Philadelphia Media Network

Kim Fox

Managing Editor, Audience Development