Case Study: Philadelphia Media Network achieves 4.5x higher on-site engagement with Viafoura Conversations

Philadelphia Media Network boosts on-site engagement 4.5x with Viafoura

Philadelphia Media Network, operating as The Philadelphia Inquirer, faced the challenge of competing with national outlets for sports coverage and increasing fan loyalty on its site, Inquirer.com. Their goal was to elevate the digital experience, particularly during live games, to build a premier destination for Eagles fans. They partnered with Viafoura to implement a solution using its Conversations tool to create a real-time, interactive forum.

Viafoura provided its Conversations tool with automated moderation to power a real-time commenting section within the Inquirer's Gameday Central platform. This solution fostered a highly engaged community and delivered significant results, including a 4.5x increase in on-site engagement and a 14% increase in registrations. Viafoura's technology was a critical component in creating a successful second-screen experience that increased time on site and reader interaction.

Philadelphia Media Network