Case Study: Pelmorex Brings Safe Commenting Back with Viafoura

Pelmorex Selects Viafoura to Bring Commenting Back to The Weather Network

Pelmorex, the media company behind The Weather Network and MétéoMédia, wanted to bring commenting back to its high-traffic weather sites after trolling and harassment made moderation too costly and time-consuming. To do that, Pelmorex turned to Viafoura, using its moderation and community engagement tools to create a safer, more interactive experience for users.

Viafoura implemented Automated Moderation, along with features like user muting, flagging, dislike buttons, real-time commenting, user profiles, follow features, push notifications, and audience insights. The solution helps detect and remove spam, abuse, and uncivil comments while encouraging more registration and engagement, with Pelmorex expecting increased pageviews, attention time, and loyalty, though no specific numeric results were provided.

Pelmorex

Carrie Lysenko

Head of Digital