Case Study: Pelmorex grows active community membership with Viafoura

Pelmorex Corp. Calls on Viafoura to Help Expand Active Community Membership By Over 50 Percent

Pelmorex, the company behind The Weather Network and MétéoMédia, wanted to strengthen its position as a destination for weather and weather-related news by building a more active, localized, and real-time community. To achieve this, Pelmorex partnered with Viafoura and used the Viafoura Engagement Cloud to create more opportunities for audience interaction, increase registrations, and add value for users across its websites and apps.

With Viafoura’s audience engagement and moderation tools, Pelmorex improved community standards through automated checks and balances while driving stronger user engagement and loyalty. The results were significant: registered users visited 31.5% more pages per visit and returned 233% more times per month than non-registered users, helping Pelmorex grow active community membership by over 50% and reach an all-time high in engagement.

Pelmorex

Pamela Gonzales

Manager, Global Web & Emerging Technologies