Case Study: Graham Media Group boosts audience engagement with Viafoura

Graham Media Group Empowers Online Communities with Viafoura

Graham Media Group, a media company with seven digital properties, wanted to strengthen its online communities and improve audience engagement while supporting local news and user interactions. To address this, Graham Media Group turned to Viafoura and its Engagement Cloud to create a better user experience across its sites.

Viafoura implemented frictionless social login, real-time commenting, content sharing, user following, and browser-based push notifications, along with automated moderation. The result was improved audience engagement, easier registration, and 24/7 moderation that helps Graham Media Group detect and remove spam and abusive comments before they appear, allowing the team to focus on positive discussions across its websites.

Graham Media Group

Jon Beard

Director of Digital Product Development