Case Study: ClickOnDetroit boosts engagement and reduces flagging with Viafoura

ClickOnDetroit boosts total interactions 69% with Viafoura

ClickOnDetroit, the flagship digital property of Graham Media Group, faced a challenge with its existing commenting and identity management solution due to soaring costs and limited capabilities. They needed a cost-effective, real-time solution to scale across all seven of their news sites to increase engagement and maintain a positively-engaged community. They turned to Viafoura for its Community Building Suite and moderation solutions.

Viafoura implemented a suite of real-time audience engagement tools, including social login, auto moderation, and push notifications. This solution produced significant results for ClickOnDetroit, including a 69% increase in total interactions and a 56% decrease in flagging. Viafoura provided a cost-effective way to foster a positive community, allowing Graham Media Group to dedicate more resources to delivering news.

ClickOnDetroit