Case Study: CBC increases user attention time with Viafoura

CBC increases average attention time by 20% with Viafoura

The Canadian Broadcasting Corporation (CBC) was facing disruptive trolling activity that created a poor user experience and reduced on-site engagement. To address this challenge, CBC partnered with Viafoura and its Community Building Suite to improve the quality of their online discussions.

Viafoura's solution provided industry-leading civility tools, including email verification and moderation features. This implementation resulted in a 20% increase in average daily attention time per user and a 45% rise in new daily registered users. Viafoura also helped CBC achieve a 23% immediate decline in flagging, reinforcing their commitment to civil discourse.

Canadian Broadcasting Corporation (CBC)