Case Study: Century Batteries strengthens its EverRide brand with Viabrand

Century Batteries launches EverRide rebrand with Viabrand and nearly 100 years of legacy

Century Batteries, a key player in the Australian automotive market, faced the challenge of launching a new range of powersports products under its EverRide portfolio. To build on its existing reputation and strengthen its market presence, the company partnered with Viabrand for a strategic rebranding initiative.

Viabrand employed its Brand Visioning™ Framework to guide the rebrand, which included market research, a refreshed visual identity, and a cohesive marketing strategy. The solution incorporated AI-generated imagery and 3D product renders to create cost-effective, high-impact campaign assets. As a result, Viabrand helped Century successfully strengthen its market position, deepen customer connections, and lay a solid foundation for future growth in the powersports battery market.

Century Batteries