Case Study: Mike D's BBQ achieves proactive cash flow management with Viably

Mike D's BBQ Partners With Viably to Scale Wholesale Business

Mike D's BBQ, the award-winning sauce and dry rub business founded by Michael De Los Santos, was growing quickly as it expanded from a trunk-of-the-car startup into retail stores across the country. As demand increased, the company struggled with cash flow forecasting, inventory management, supply chain delays, and limited reporting from its accounting software, making it difficult to scale wholesale production while keeping enough inventory for retail partners.

Mike D's BBQ turned to Viably to connect its accounts, categorize data, and gain real-time cash flow analysis and forecasts based on the business’s actual activity. With Viably, De Los Santos gained better visibility into income and expense projections and could see the impact of each dollar in real time, helping the business move from reactive to proactive financial management and plan for further growth, including the goal of reaching retail partners in all 50 states.

Mike D's BBQ

Mike De Los Santos

Owner