Case Study: NaturAll Club achieves 10% revenue growth and higher AOV with ViaBill

NaturAll Club’s Revenue Increased by 10 Percent with ViaBill

NaturAll Club, a hair-care brand focused on natural, non-toxic products for kinky and curly hair, faced a pricing challenge: some items were outside the reach of their target customers. To lower the purchase barrier without discounting, NaturAll Club added ViaBill’s flexible pay-in-four installment option to their Shopify checkout.

ViaBill’s integration made buying easier and drove measurable gains—orders rose 8.6%, revenue increased by over 10%, and average order value climbed from $50 to over $65, with ViaBill orders showing about 30% higher AOV than standard orders. NaturAll Club also credited ViaBill’s responsive marketing and technical teams for a smooth, fast implementation.

NaturAll Club

Jamie Cooper

Director of Strategy