Case Study: I AM BECOMING (IAB MFG) achieves 54% increase in Average Order Volume with ViaBill

Fast-growing athletic apparel company uses ViaBill to boost Average Order Volume by more than 50%

IAB MFG, a fast-growing e-commerce athletic apparel company, faced rising cart abandonment as shoppers lacked funds at checkout during changing economic conditions. To give customers more flexibility, IAB MFG partnered with ViaBill to offer a no‑interest, buy‑now‑pay‑later solution that lets shoppers split purchases into four equal installments.

ViaBill integrated with IAB MFG’s Shopify store within 24 hours, assuming credit and fraud risk and providing personalized support. The result: Average Order Volume rose 54% (from $48 to $74 in two months), customers using ViaBill were 50% more likely to add items to cart (15% vs. 10%), and the brand saw higher conversion and repeat purchase rates — validating ViaBill’s ability to drive measurable growth.

IAB MFG

Thomas Patterson

Chief Executive Officer