Case Study: Louisville Silent Disco boosts awareness and rental inquiries with VIA Studio

Louisville Silent Disco reaches 750K impressions at a $7.50 CPM with VIA Studio

VIA Studio partnered with Louisville Silent Disco, a family-run business offering silent disco equipment rentals and events, to help them grow. The challenge was to increase awareness of the unique business within the Louisville community, communicate its value, and ultimately drive more conversions through their website rental form.

VIA Studio implemented a solution using Google Ads, Facebook Ads, and Spotify Ads to maximize impressions and raise awareness at a low cost. They also utilized paid search and Performance Max campaigns to target specific rental events and drive form submissions. The results were nearly 750,000 impressions at a $7.50 CPM and a significant increase in rental form submissions, leading to business growth that required new staff and equipment.

Louisville Silent Disco