Case Study: Flavorman refreshes its brand identity and Beverage Campus system with VIA Studio

Flavorman refreshes its brand across 3 identities with VIA Studio

Flavorman, an international leader in the beverage and flavorings industry, faced the challenge of unifying its three distinct brands—Flavorman, Moonshine University, and Stave & Thief Society—under a cohesive brand strategy and identity system. They partnered with branding and user experience vendor VIA Studio to develop a refreshed brand that could position them for future growth while honoring their 30-year history.

VIA Studio implemented a comprehensive two-phase process, beginning with a brand strategy to establish a new hierarchy and concept, followed by the creation of a new visual and verbal identity. This included designing a flexible logo system and distinct color palettes for each brand that could stand alone or work together as part of the larger "Beverage Campus." The client loved the final result, which led to the full integration of the new brand across their business, including the opening of a new, expanded facility in 2023.

Flavorman