Case Study: Tobacco Stops With Me boosts teen anti-flavored-tobacco engagement with VI Marketing and Branding

Tobacco Stops With Me reaches 40,000 Oklahomans in 1 week with VI Marketing and Branding

The vendor VI Marketing and Branding partnered with the customer Tobacco Stops With Me, a public health initiative dedicated to reducing tobacco's impact in Oklahoma. The challenge was to combat the tobacco industry's use of over 15,000 flavored products, which were a primary driver in hooking teens and leading to youth vaping and smoking rates nearly triple the national average.

VI Marketing and Branding created a stop-motion social video to visualize the deceptive and dangerous nature of flavored tobacco products. The video, which paired eerie visuals with hard-hitting statistics, was served to nearly 40,000 Oklahomans. It exceeded its view rate KPI by achieving 33% and compelled 150 viewers to click through to learn more, successfully driving education and engagement on the issue.

Tobacco Stops With Me