Case Study: Taco Mayo boosts awareness and sales for new Shrimp Tacos with VI Marketing and Branding

Taco Mayo reaches 571,000 people with VI Marketing and Branding

Taco Mayo, a quick-service restaurant franchise specializing in Tex-Mex, faced the challenge of generating sales and awareness for its new limited-time Shrimp Tacos while standing out among competitors. VI Marketing and Branding was tasked with creating a marketing splash for this new product.

VI Marketing and Branding executed a paid social campaign that utilized vertical videos showcasing the fresh ingredients and cooking process, along with copy that created a sense of urgency. The campaign successfully reached over 571,000 people, generated 1.8 million impressions, and achieved an engagement rate of 1.46%, which was above the industry benchmark.

Taco Mayo