Case Study: Taco Mayo boosts Cinco de Mayo sales with VI Marketing and Branding

Taco Mayo boosts Cinco de Mayo sales 25% with VI Marketing and Branding

Taco Mayo, a quick-service Tex-Mex restaurant franchise, faced the challenge of standing out among competitors during the high-sales Cinco de Mayo holiday. VI Marketing and Branding was tasked with developing a marketing strategy to drive customers to their restaurants and mobile app to promote their new limited-time offer.

VI Marketing and Branding implemented a targeted campaign from May 1-5 that utilized paid social media, radio, and organic social posts. The solution emphasized the one-day-only availability of the new Beef and Queso Empanadas, their fresh ingredients, and the convenience of mobile ordering. The campaign resulted in a 25% year-over-year sales increase, with the empanada making up 24% of overall sales. The efforts also garnered over 2 million impressions and 502,000 engagements.

Taco Mayo