Case Study: Oklahoma Tourism & Recreation Department boosts Travel Guide downloads and orders with VI Marketing and Branding

Oklahoma Tourism & Recreation Department drives 17,000+ guide distributions with VI Marketing and Branding

The Oklahoma Tourism & Recreation Department sought to inspire domestic travel and boost distribution of its 2024 Travel Guide. Their objective was to generate downloads, orders, and pick-ups of the guide from their website, state parks, and tourism centers. VI Marketing and Branding was engaged to address this challenge.

VI Marketing and Branding created a 177-page guide with a fusion of AI-generated illustrations and stunning photography, organized around the theme "A State for All Seasons." The solution included a digital and printed guide with QR codes linking to their website, promoted through organic social media posts. This strategy resulted in 120,000 copies printed, with over 17,000 distributed by May 2024, including 8,950 orders from all 50 states and 8,360 digital downloads. Organic social posts by VI Marketing and Branding generated 389,000 impressions and drove 1,013 clicks to the ordering site.

Oklahoma Tourism & Recreation Department