Case Study: Oklahoma Tourism and Recreation Department achieves 90:1 ROI with VI Marketing and Branding's Oklahoma Fishing Trail campaign

Oklahoma Tourism and Recreation Department drives $8.2M in projected lodging revenue with VI Marketing and Branding

The Oklahoma Tourism and Recreation Department sought to position the state as a premier fishing destination to tap into the economic potential of the sport. They partnered with VI Marketing and Branding to create a campaign that would highlight Oklahoma's diverse fishing experiences and drive tourism.

VI Marketing and Branding developed the Oklahoma Fishing Trail, a new brand featuring six loops across 38 lakes. The solution utilized a blend of programmatic video, social media ads, and targeted search to drive awareness and traffic. The campaign generated an exceptional 90:1 ROI, projecting over $8.2 million in lodging revenue from a $90,000 investment. It also drove over 50,000 users to the state's travel website and resulted in more than 3,000 fishing license orders.

Oklahoma Tourism and Recreation Department