Case Study: Oklahoma Tourism and Recreation Department boosts travel and park reservations with VI Marketing and Branding's "Find Yourself in Oklahoma" campaign

Oklahoma Tourism and Recreation Department drives 66:1 ROI with VI Marketing and Branding

The Oklahoma Tourism and Recreation Department (OTRD) faced the challenge of increasing awareness and travel to the state amidst growing domestic competition. They tasked their vendor, VI Marketing and Branding, with creating a compelling campaign to inspire travel, increase overnight stays, and boost state park reservations.

VI Marketing and Branding developed the "Find Yourself in Oklahoma" campaign, which used a fully animated stop-motion creative approach featuring Bigfoot exploring the state's attractions. This multi-faceted digital strategy included paid ads, social media, and a dedicated landing page. The campaign delivered a 66:1 ROI for the client, generated $48.5 million in revenue, and attracted over 167,450 state park visits.

Oklahoma Tourism and Recreation Department