Case Study: Oklahoma Highway Safety Office boosts highway safety awareness with VI Marketing and Branding

Oklahoma Highway Safety Office earns 13 million YouTube views with VI Marketing and Branding

The Oklahoma Highway Safety Office (OHSO) faced the challenge of addressing multiple preventable traffic fatalities through separate educational campaigns. They needed a cohesive, overarching strategy to unite messages against impaired driving, speeding, distraction, and not wearing seatbelts. VI Marketing and Branding was tasked with creating this unified campaign to effectively grow awareness.

VI Marketing and Branding developed a unique game show-themed campaign that moved away from fear-based appeals, instead sharing factual messages in a consumable and engaging format. The solution included television, digital, and outdoor advertising. This approach established strong brand recognition for OHSO and achieved over 13 million YouTube views, a reach greater than three times the state's population and the most successful campaign in OHSO's history.

Oklahoma Highway Safety Office