Case Study: Oklahoma Highway Safety Office reduces risky driving with VI Marketing and Branding

Oklahoma Highway Safety Office achieves 123M impressions with VI Marketing and Branding

The Oklahoma Highway Safety Office (OHSO) faced the challenge of reducing traffic crashes and fatalities across multiple focus areas, including a new emphasis on pedestrian and bicycle safety. They needed a refreshed, multi-year campaign platform to improve public awareness and promote shared responsibility among all road users. VI Marketing and Branding developed the "Let’s Get There, Together" campaign as a unifying, people-first strategy to address this challenge.

VI Marketing and Branding deployed a comprehensive, multi-platform media solution that included digital and social ads, TV/cable, radio, and out-of-home billboards. The campaign was highly successful, generating over 123 million total impressions and exceeding key performance indicators, such as an 83.73% view rate for a pedestrian safety video on YouTube. The results achieved the objectives of raising awareness and reducing risky behaviors, while also establishing a flexible creative foundation for future years.

Oklahoma Highway Safety Office