Case Study: Oklahoma City Thunder boosts single-game ticket sales with VI Marketing and Branding

Oklahoma City Thunder boosts ticket purchases 83% with VI Marketing and Branding

The Oklahoma City Thunder worked with VI Marketing and Branding to maintain their strong single-game ticket sales. The challenge was to generate ticket purchases through paid digital channels while maintaining a target average cost per purchase for the season.

VI Marketing and Branding implemented a digital campaign using tactics like Over-the-Top video, Sequential Retargeting Display, Performance Max, and Paid Social to move their target audience through the decision-making funnel. The results were highly successful, with the campaign generating 83% more ticket purchases than its objective and achieving an average cost per ticket purchase that was 52% lower than the KPI. VI Marketing and Branding also delivered a 440% return on ad spend for the client.

Oklahoma City Thunder