Case Study: Sonardyne refreshes its brand identity with VGROUP

Sonardyne refreshes a 50-year brand with VGROUP

Sonardyne, a specialist in underwater technology and engineering, required a brand refresh to better reflect its sophisticated solutions and values. They engaged VGROUP to undertake this rebranding project, which included evolving their long-established logo and visual identity.

VGROUP implemented a comprehensive rebrand, which involved refining the Sonardyne logo and "hedgehog" symbol with an ocean-inspired graphic. They also provided a full suite of brand assets, templates, and guidelines. The solution was very well received by employees and the marine industry, ensuring Sonardyne maintained its competitive edge. VGROUP's systematic methodology was praised for delivering a considered and distinctive design proposal.

Sonardyne