Case Study: WayUp achieves increased student outreach and recruiter engagement with vFairs' virtual career fair platform

WayUp - Customer Case Study

WayUp, which connects students and recent graduates with job and internship opportunities, needed to scale outreach and engagement by hosting a virtual career fair that brought top employers to a single online venue. vFairs provided its virtual event platform and a custom exhibition hall to help WayUp replicate their branding and deliver an interactive, recruiter-driven experience.

vFairs implemented branded booths with video and downloadable content, live webinars (with replay links) hosted by employers such as BNY Mellon, Fox News, Michael Kors, Twitter/Vine, UPS, Uptake and Xerox, and a custom .edu registration flow to ensure a relevant student audience. The vFairs solution enabled on-the-spot applications, direct recruiter interactions and strong audience engagement, delivering memorable, mutually beneficial outcomes for recruiters and job seekers and earning “impressive guest retention statistics” despite attendees’ busy schedules.

WayUp