Case Study: VMUG attracts a global audience with vFairs virtual conference platform

VMUG attracts 1,500+ attendees with vFairs

The customer, VMUG, an independent global VMware user group, faced challenges with the high cost and limited geographic reach of their physical events, which restricted audience size and hindered connections with international members. They turned to the vendor vFairs and used its Virtual Conference solution to overcome these obstacles and improve engagement.

vFairs implemented a comprehensive virtual conference featuring live webinars with keynote speakers, gamification like a scavenger hunt, and interactive partner booths with chat capabilities. This solution enabled VMUG to attract a global audience, resulting in over 1,500 logged-in users, 13,000+ document downloads, and 6,000+ total booth visits, dramatically increasing their reach and engagement at a fraction of the cost of a physical event.

VMUG