Case Study: Trend Micro triples CLOUDSEC attendance with vFairs

Trend Micro triples attendance to 8,200+ with vFairs

Trend Micro, a global leader in cybersecurity software, needed to quickly transition its annual in-person CLOUDSEC conference to a virtual format due to the COVID-19 pandemic. The challenge was to find a virtual events platform with the bandwidth to host a multi-track event accessible across numerous time zones for a diverse, global audience of IT professionals. They partnered with vFairs for its virtual event platform.

vFairs provided a highly customizable and scalable virtual environment featuring multiple auditoriums, on-demand content, networking lounges, and interactive exhibit halls. This solution enabled Trend Micro to host a seamless three-day event. The results were significant, with registrations soaring from 5,000 to over 21,000 and unique logins tripling past attendance to over 8,200. vFairs' support was crucial in delivering a flawless experience for attendees and sponsors.

Trend Micro