Case Study: Semex increases attendance with vFairs

Semex boosts attendance 3x with vFairs

Semex, a leading genetics company based in Canada, faced the cancellation of its regional in-person conferences due to the COVID-19 pandemic. Their challenge was to find a way to connect with their global network of distributors and sellers virtually, requiring a platform that offered both global accessibility and an immersive experience. They turned to vFairs for its virtual event platform.

vFairs provided an interactive and realistic virtual event solution featuring custom booths, chatrooms, and life-like avatars. This allowed Semex to host a single global conference, which resulted in a significant increase in attendance. The event saw attendance grow from 150 attendees at previous in-person events to 500, a more than threefold increase, enabling a stronger delivery of their sales message to a wider global audience.

Semex