Case Study: Royal Holloway, University of London achieves global reach and high attendee engagement with vFairs Virtual Open Day

Royal Holloway Stands Apart with a Virtual Open Day

Royal Holloway, University of London sought to attract a more diverse, global intake but found a traditional on‑campus Open Day limited to local attendees and lacking two‑way engagement. Needing a highly customizable platform and strong support, they partnered with vFairs to deliver a Virtual Open Day.

vFairs delivered a bespoke Virtual Open Day — including a 3‑D exhibitor hall, information booths with one‑to‑one chat, a video vault and virtual briefcase — set up in under four weeks with staff training and 24‑hour support. The vFairs event exceeded attendance forecasts by hundreds, generated thousands of interactions across topics like accommodation and tuition, boosted brochure downloads and on‑demand views, and produced stronger leads for Royal Holloway, University of London.

Royal Holloway, University of London

Camilla Potter

Student Recruitment Digital Manager