Case Study: ReSound attracts almost 10,000 attendees with vFairs

ReSound attracts almost 10,000 attendees with vFairs

ReSound, a company within The GN Group, faced the challenge of hosting its annual product launch conference amidst the COVID-19 pandemic. Having only ever held in-person events for a few hundred attendees, they needed a new, engaging way to present their offerings virtually. They turned to the vendor vFairs and used its Virtual Conference solution to overcome this obstacle.

vFairs implemented a 3D virtual conference platform for ReSound that featured a visually stunning lobby, informative sessions with pre-recorded webinars, and interactive exhibitor booths with live chat. The solution also included downloadable swag bags and a video vault for resources. The results were highly successful, attracting almost 10,000 global attendees—a massive increase from their previous 300-person in-person event. ReSound also saved significantly on costs like travel and hospitality and plans to continue using virtual events with vFairs to reach a global audience in the future.

ReSound