Case Study: Overseas Guide Company improves lead quality with vFairs

Overseas Guide Company boosts attendance to 50% with vFairs

Overseas Guide Company (OGC), which helps people invest in property abroad, needed to move its flagship "Your Overseas Home" networking event online during the pandemic. They required a platform that could properly simulate an in-person trade show to showcase their partners and provide networking opportunities, as the widely available webinar-style solutions were insufficient. They chose the vFairs virtual event platform after seeing it in action.

vFairs provided a customized virtual trade show with exhibitor booths, networking, and live sessions. The solution dramatically improved lead quality for OGC's partners by delivering highly targeted leads through trackable analytics like booth visits. The event saw attendance jump from 30% for in-person events to 50%, and the success led OGC to commit to virtual events for the foreseeable future.

Overseas Guide Company (ogc)