Case Study: Newcastle University increases virtual open day attendance by 47% with vFairs

Newcastle University increases virtual open day attendance by 47% with vFairs

Newcastle University, a global institution and member of the Russell Group, needed to find an alternative to its in-person open days during the pandemic. Their challenge was to recruit top-quality students worldwide, replicate the on-campus experience online, and maximize conversions from interest to applications. They chose the vFairs virtual event platform to meet these needs.

vFairs implemented a comprehensive virtual open day platform featuring an animated lobby, accessible features for those with disabilities, dedicated exhibit halls, and live webinars. The solution also included resource centers and video vaults for on-demand content. This approach resulted in a 47% increase in attendance compared to their previous in-person event and successfully expanded their reach to international students across different time zones.

Newcastle University