Case Study: Masdar Institute of Science and Technology reaches more students with vFairs virtual open day

Masdar Institute of Science and Technology generates 500 leads in 3 months with vFairs

Masdar Institute of Science and Technology, a university collaborating with MIT, faced challenges with its traditional physical open days. These events provided a narrow time window for student interactions, resulting in fewer leads, limited communication, and decreased enrollment rates. To overcome this, they partnered with vFairs to implement a virtual open day platform.

vFairs provided a customized, year-round virtual event solution that offered unparalleled flexibility for students across different time zones. The platform streamlined lead capturing with customized registration forms and supported marketing efforts through targeted email campaigns. This strategy generated approximately 500 leads within three months, boosting enrollment inquiries and providing consistent communication channels between prospective students and the university.

Masdar Institute of Science and Technology