Case Study: Masdar Institute of Science and Technology achieves 500+ leads and year‑round student engagement with vFairs' virtual open day platform

Masdar Institute of Science and Technology - Customer Case Study

Masdar Institute of Science and Technology, a leading regional university with ties to MIT, faced limited enrollment, weak lead generation and poor ongoing communication because it relied on occasional physical open days. To overcome narrow time windows, travel barriers and low engagement, Masdar partnered with vFairs to move to a virtual open day platform and rethink how prospective students interact with the university.

vFairs built and launched a year‑round virtual open day with custom registration forms, integrated marketing/email campaigns and persistent contact channels, enabling global, on-demand access to program info and admissions staff. The vFairs solution generated roughly 500 leads in the first three months, reduced cost‑per‑lead, improved lead quality and follow‑up, and delivered higher ROI while strengthening Masdar Institute of Science and Technology’s branding and ongoing engagement.

Masdar Institute of Science and Technology