Case Study: LashCast Productions builds an 800+ member lash community and sells out LASHCON with vFairs

LASHCON Sells Out Its Trade Show & Builds a Community of 800+ Lash Artists With vFairs

LashCast Productions, a lash-industry media and education company, faced the challenge of creating a sense of community for solo lash artists attending its LASHCON conference and ensuring its sold-out trade show delivered genuine business connections for exhibitors. They turned to vFairs and its all-in-one event platform to solve these issues.

Using the vFairs mobile app, LASHCON launched the event early to foster attendee connections and provided tools for navigation, lead capture, and career meetings. The vFairs solution helped over 800 attendees connect, resulted in over 1,300 leads captured, and facilitated 5,100+ contact exchanges. Seventy-five percent of vendors exceeded their sales goals, and the event successfully sold out its trade show floor.

LashCast Productions