Case Study: University of Maryland University College achieves 950+ registrations, global reach, and major cost savings with vFairs

Inside UMUC’s Powerful Virtual Open Day

University of Maryland University College (UMUC), a large public university serving non‑traditional and global learners, faced rising costs and logistical limits from holding a traditional on‑campus Open Day—limited hours, low attendance from remote prospects, inability to share rich multimedia content, and heavy staffing and hospitality expenses. To overcome these challenges UMUC partnered with vFairs to host a virtual Jumpstart Open Day using vFairs’ online event platform and project management services.

vFairs built a fully branded, immersive virtual environment (lobby, exhibit hall, Video Vault, Auditorium, program brochures and chat‑enabled booths) that gave prospects worldwide on‑demand access to sessions, faculty and resources while eliminating venue and staffing costs. The vFairs solution boosted reach and lead generation—producing 950+ prospective student registrations and 350+ booth visits—reduced hosting expenses and enabled easily measurable results, with more virtual events planned.

University of Maryland University College