Case Study: VMUG (VMware User Group) achieves global attendance and membership growth with vFairs' virtual event platform

How Vmug’s Virtual Conference Attracted a Global Audience

VMUG, the independent global VMware User Group created to help members maximize their use of VMware and partner solutions, needed a way to bring together an international community of VMware users, industry experts, keynote speakers and partner exhibitors to grow membership without the cost of a physical convention. To meet that challenge they partnered with vFairs to host a virtual conference using vFairs’ online event platform and virtual conference services.

vFairs built an interactive online environment that mirrored a real-world convention—featuring keynotes, expert sessions, exhibitor booths and shared resources—while eliminating the expensive price tag of an in-person event. The vFairs-powered event attracted a global audience, enabled strong resource sharing and contributed to increased VMUG membership and high attendance, delivering measurable engagement and cost savings compared with traditional conferences.

VMUG

Pat Gelsinger

Chief Executive Officer