Case Study: Nonprofit Risk Management Center achieves increased qualified leads with vFairs

How Risk Connect’s Virtual Conference Increased Qualified Leads

The Nonprofit Risk Management Center sought to modernize its conference strategy to reach a nationwide audience, reduce the high costs and logistical limits of in-person events, and boost branding, lead generation and exhibitor ROI. To achieve this, they partnered with vFairs to host the Risk Connect Virtual Conference on the vFairs online event platform (May 16, 2018), moving from local, physical gatherings to a one-day virtual experience accessible from any device.

vFairs delivered a custom virtual event with exhibit halls, scheduled exhibitor chatrooms, an info desk, workshops/webinars (live and on-demand), a Video Vault and Swag Bag, plus a leaderboard and a dashboard that tracked webinar plays, booth clicks, downloads and attendee activity. The vFairs solution produced measurable impact — amplified branding, increased qualified leads and exhibitor ROI — with all engagement metrics captured for ongoing optimization.

Nonprofit Risk Management Center