vFairs
23 Case Studies
A vFairs Case Study
American Public University System (APUS), the online institution made up of American Military University and American Public University, needed a way to connect MBA students with top employers without the expense and logistics of a physical event. Facing travel barriers for participants, manual resume sorting, low engagement and no real‑time ROI insights, APUS partnered with vFairs to host a STEM Virtual Career Fair using vFairs’ virtual event platform.
vFairs delivered a bespoke virtual career fair with branded booths, audio/video/text chat, smart resume‑search and shortlisting tools, and on‑demand career coaching resources. The event drove measurable engagement—300+ MBA registrations, 1,100+ booth visits and 1,200+ tab clicks—while cutting venue and staffing costs, improving recruiter efficiency and boosting student access to jobs and employer contacts.