Case Study: American Institute of CPAs achieves 352 registrations and stellar engagement with vFairs

AICPA Virtual Hiring Event

The American Institute of CPAs faced low employer turnout and weak engagement at conventional career fairs—compounded by rigid planning that prevented late employer participation and made it hard to track booth interest. To solve this, the organization’s CPA Career Center turned to vFairs and its virtual event platform to create a more flexible, interactive hiring experience.

vFairs delivered an easy-to-navigate virtual event with a branded Exhibit Hall, Video Vault, Networking/forum, one-on-one and group chat, resource downloads and a “Swag Bag,” and even built last-minute booths on short notice. The vFairs-powered fair attracted 352 registrations, featured 9 employer booths, generated hundreds of chat interactions and earned a stellar engagement score—improving exhibitor participation and follow-up capabilities.

American Institute of CPAs

Zach Weiner

Marketing Manager