Case Study: Pfizer achieves 50x higher engagement and faster launches with Vev

Pfizer boosts engagement 50x with Vev

Pfizer needed a platform to empower its creative teams to build advanced digital content without constant developer support. Their challenges included high audience drop-off rates from static content formats and the need to rapidly prototype and launch complex, immersive campaign websites under tight deadlines. They partnered with Vev to address these issues.

Using Vev, Pfizer transformed static assets into interactive scrollytelling experiences and built sophisticated campaign sites with seamless CMS integration. The solution enabled faster prototyping and scalable content creation. As a result, Vev helped achieve a 50x increase in engagement and a 25x higher completion rate for one campaign, while successfully launching a high-profile website for the Super Bowl.

Pfizer