Case Study: Nasdaq scales partner marketing with Vev

Nasdaq ships partner portals in 1–2 hr with Vev

Nasdaq's Index Client Marketing team faced challenges with outdated, static marketing decks that lacked the transparency their asset manager partners required. These partners needed better visibility into their budgets and marketing activities, but the information was fragmented and difficult to manage. The team sought a scalable, plug-and-play solution that marketers could own without relying on heavy technical or design support, leading them to the vendor, Vev.

Vev provided a solution through its Libraries feature, allowing Nasdaq to create a master partner portal template. This enabled the team to quickly generate brand-safe, customized portals for each partner, serving as a central hub for all marketing activities and budgets. As a result, the time to launch a new partner portal dropped to just 1-2 hours. A four-person marketing team can now manage all portals, providing partners with an always-current view and eliminating internal inefficiencies.

Nasdaq