Case Study: Bertel O. Steen drives 500+ leads with Vev

Bertel O. Steen generates 500+ leads in 2 months with Vev

Bertel O. Steen, the Norwegian automotive group behind brands like Mercedes-Benz and smart, faced the challenge of creating highly interactive and visually engaging marketing content for the smart rebrand. Their previous modular CMS limited creativity and was ill-suited for showcasing the playful new brand identity. They needed a tool that would allow their marketing team to build custom, product-focused pages without coding knowledge or a lengthy development process to meet a tight two-month deadline.

Using Vev, the team gained complete creative control to build the entire smart.no website. They implemented Vev's pre-built interactive components to create engaging product explorers, allowing users to customize car models. This solution generated over 500 new leads from approximately 50,000 visitors within the first two months. Vev enabled Bertel O. Steen to achieve its rebrand goals, save on developer costs, and significantly increase both engagement and conversion.

Bertel O. Steen