Case Study: Netstal modernizes its global brand and product experience with Vetica Group

Netstal modernizes its brand in 12 months with Vetica Group

Netstal, a manufacturer of high-performance injection molding machines, faced the challenge of having a corporate identity that no longer reflected its innovative strength or supported its positioning in the highly competitive international market. To modernize its entire image, Netstal partnered with the vendor Vetica Group for a comprehensive branding engagement that included strategy, interaction, and product design services.

Vetica implemented a complete new branding system for Netstal, which included a modernized logo, a new corporate identity applied to all touchpoints, a major website overhaul, and new product design concepts for its machines. To ensure global consistency, Vetica also implemented the Frontify brand management tool. The result was a transformed brand identity that honors Netstal's engineering heritage while clearly signaling its readiness for the future, with the first newly designed machine set to be unveiled at the Fakuma trade show.

Netstal