Case Study: Plynk boosts investor awareness with Vested's Investing Dollar Store activation

Plynk reaches 16.7 million people with Vested's Dollar Store activation

Plynk sought to raise awareness of its investing app and promote the message that users could start investing with just one dollar. Their challenge was to engage new and potential investors through a physical activation that could also achieve digital reach and be replicated. Vested worked with them to address this goal.

Vested created the "Plynk Investing Dollar Store," a physical pop-up activation in two cities that featured interactive educational aisles. The solution included a subsequent Satellite Media Tour to amplify the message. The activation directly engaged over 1,200 people, and the resulting media coverage reached an audience of approximately 16.7 million people.

Plynk