Case Study: OSB Group builds a market-leading ESG position with Vested

OSB Group builds Landlord Leaders community with Vested and reaches 100+ active participants

OSB Group, a leading buy-to-let lender and mortgage broker, wanted to build a market-leading position by establishing a new narrative around its ESG strategy at the Group level. Their challenge was to move beyond compliance and truly lead the conversation in a sector where competitors were being challenged on their impact. Vested was briefed to identify this thought leadership opportunity and build a campaign to bring it to market.

Vested developed the "Landlord Leaders" campaign to characterize and support landlords driving positive change. The solution included creating a fully integrated launch and extending it into a formal Landlord Leaders Community. The results were significant, with over 100 active industry participants, content achieving page one Google rankings, and reach and engagement figures that surpassed expectations. Vested successfully positioned OSB Group as a pioneer within the sector.

OSB Group